Д-4-40 ID JONS

ID JONS
  • Участник Свое мнение Би Эй
  • Название работы Д-4-40 ID JONS
  • Конкурс / номинация Д-4 Упаковка и этикетка
  • Авторы Creative Director:Andrey Kugaevskikh
    Art Director:Yaroslav Zheleznyakov
    Illustration:Antonina Shvets
  • Описание проекта Alexandr Idjon – well-known beer blogger in Russia. Recently he became a brewer with a brand ID Jons. Recently he became a brewer with a brand ID Jons.
    The idea of the design came from name of brewery: ID – Identification.
    We decided to use adventurous approach in design and add some humor by placing identikit portraits of persons, that have similarity with famous people, on the labels. Identikit portraits is the boldest example of “identification” and quite a revolutionary solution for the label even in craft category, but this is what allows our beer to stands out and attract new experience hunters. Also we are increasing our design with the names associated with these characters.